Project:
Year:
Co.:
Summer Internship at Vipps
2022
Andreas Aaberge Eide, Emil Anker Wiik, Erik Thinn Tvedt, Jørgen Katralen, Katarina Gjendem Murphy, Kristian Tveiten, Kristina Hedberg, Michiru Tamura Nygaard, Selma Haugland, Thomas Hasvold
Challenge
We were given the statement "It is messy and cumbersome to accumulate many punching cards" and the rest was up to us. The team consisted of three designers, myself included, seven developers, and one product owner. As a cross-disciplinary team we had seven weeks to solve the challenge and create a functional web app prototype.
Process
The project started off with an intense Google Design Sprint where we split our team in two discovering different approches to the challenge. At the last day of the sprint, we invited ten people to test our prototypes. We got a lot of important feedback and actually discovered that we were focusing on the wrong problem.
Story board from the design sprint
After the design sprint we started working together as one team and tried to understand the acutal problem we were going to solve. We did twelve interviews with experts at Vipps and users which gave us a lot of insight of what the end-users and merchants wants, as well as what is possible to create in Vipps.
OBJECTIVE
We want to increase the number of transactions and income in Vipps through simplifying and making stamp cards available so that it becomes a natural part of the payment flow.
Team canvas
We did rapid prototyping and user testing through the whole process to fail fast and learn with a main focus on the end user. We carried out 28 user tests, tested our hypothoses with two baristas and verified our solution with the CFO of Kaffebrenneriet. With the wide and varied costumer base of Vipps, we also sent out an interactive email to around 8300 merchants to check the interest of our concept. There were a lot of iterations on both UX and UI. Underneath are some examples.
Iteration: the activation flow
Iteration: the stamp card
Result
The result became a solution for stamp cards that can be used by a variety of businesses that wants to learn more about their customers and get new ones to become regulars. For the end user this solution will make it easier to gather punching cards and making sure they are used because the process is automated.
Our main focus was on the end user, but we also made a prototype for the merchants. The solution is integrated in Vipps' all ready existing merchant portal. We designed a user flow for creating a stamp card as well as a dashboard with statistics.
My role
In the cross-disciplinary team we were two UX designers, Kristina Hedberg and me, and one service designer, Michiru Tamura Nygaard. Our collaboration was very organic because we constantly shifted and collaborated on tasks. A typical workflow was to delegate a task for each designer, work on it in silence for an hour or two, and then give feedback and swap tasks. In this way we were able to make rapid prototypes and build on each others ideas.
I took lead on the user testing and made sure we created a test environment that put the user closer to the real situation. We did role playing where I pretended to be a barista at Kaffebrenneriet, and one of the other designers wrote down oberservations and feedback from the test. At the end of the project I took lead on creating a concept video.
I took lead on the user testing and made sure we created a test environment that put the user closer to the real situation. We did role playing where I pretended to be a barista at Kaffebrenneriet, and one of the other designers wrote down oberservations and feedback from the test. At the end of the project I took lead on creating a concept video.
